Forum 

Tel 6884 9620

Great World City

Tel 6836 9289

Paragon 

Tel 6732 0102

United Sq 

Tel 6258 0128

VivoCity

Tel 6222 9954

Early Learning Centre, the leading brand from the United Kingdom inspires the imagination of kids with state-of-the-art learniing resources..

The number 1 toy brand in the United Kingdom, Early Learning Centre (ELC) helps children get off to the best possible start and develop vital skills while enjoying

creative and stimulating play with its wide range of tremendously fun toys.

ELC was founded in England 30 years ago by John Beale, who was frustrated at the lack of non-violent toys for his young son. So he set out to make his own toys and opened his first store. Today, ELC toys are available in over 750 stores worldwide. ELC’s original philosophy of rejecting toys that encourage violent or anti-social behaviour remains true to this day.

Every ELC toy is designed to help children explore the boundaries of their imaginations and creativity, to make learning fun and help children be all they can be.

Early Learning Symbols are printed on the outer-packaging to help parents to understand the toys and how they
help the child develop at different growth stages.

ELC also highlights the importance of safe & children friendly toys making each dollar spent all the more worth while.

All ELC toys hold the Lion mark on their packaging, which acts as a recognizable consumer symbol denoting safety and quality. This means that the consumers can be assured that a toy which bears the Lion Mark is safe and conforms to all relevant safety information as deployed by the European Union.

The store includes sevaral categories such as Sports, Action & Adventure, Pretend Play, Art & Creativity, Puzzles &
Games and Character Toys.

FOR MORE INFO:

Call (65) 6732 0102 or 

visit www.facebook.com/earlylearningcentresg