Welcome to www.eduguide.sg, whose URL (Uniform Resource Locator) link and all linked pages under these domain names ("Site"), are owned and operated by Crimson Earth Pte Ltd (Co. Reg. No. 200513209K), (“EduGuide.sg”, “we” or “us” as the case may be), a Singapore registered company.
EduGuide.sg knows that you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our privacy policy. By accessing the EduGuide.sg website and submitting information via this Site, you consent to the collection, use, disclosure of that information and other practices as outlined in this Privacy Policy and Term of Use.
What Does This Privacy Policy Cover?
This Privacy Policy covers treatment of personal information by EduGuide.sg that we gather when you are on the EduGuide.sg website and when you use EduGuide.sg Services. This policy also covers our treatment of any personally identifiable information that our business and content partners share with us. This policy does not apply to the practices of third parties that we do not own or control, or to individuals that we do not employ or manage.
What Information About Users Does EduGuide.sg Collect?
Our primary goal in collecting personal information is to provide you with a friendly, customised, and efficient experience. We only collect personal information that is relevant to the purpose of our website. We do not process this information in a way that is incompatible with the purpose for which it has been collected or subsequently authorised by you.
We collect the following types of information from our users:
(a) Information You Provide to Us:
We receive and store any information you enter on our website or provide to us in any other way. You may choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features.
We collect personally identifiable information when you sign up for membership and when you fill in your Profile section.
(i) Registration:
In order for you to use EduGuide.sg Services, such as submitting ontent, getting customised content or connecting to other users, you must complete a registration form. As part of this registration process, we require your first name, family name, email address, country, gender, birth date, home address, postal code, child’s due date or birth date, school name, your work status, age & stage, topic of interest and products.
(ii) Profile Information
You may provide the following additional information in your profile section: child’s/children’s name(s), child’s/children’s due date or birth date(s), child’s/children’s gender, child’s/children’s school and support group. Providing additional information beyond what is required at registration is entirely optional but enables you to benefit other features of the site like newsletter subscriptions.
(b) Automatic Information:
(i) Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognise your browser and tell us how and when pages in our website are visited and by how many people. EduGuide.sg cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your screen name or your email address is.
(ii) We receive and store certain types of information whenever you interact with us. EduGuide.sg automatically receives and records certain "traffic data" on our server logs from your browser including your IP address, EduGuide.sg cookie information, and the page you requested. EduGuide.sg uses this traffic data to help diagnose problems with its servers, analyse trends and administer the website.
(iii) The ‘help’ portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. We strongly recommend that you leave the cookies activated, however, because cookies enable you to take advantage of some of EduGuide.sg's most attractive features.
(iv) When you visit EduGuide.sg, we automatically receive the URL of the site from which you came and the site to which you are going when you leave the Site. We also receive the Internet Protocol (IP) address of your computer, your computer operating system and the type of browser you are using as well as the name of your ISP. This information is used to analyse overall trends to help us improve the EduGuide.sg Services.
Information Use
(a) Social sharing of Content and data:
EduGuide.sg allows other users to browse the Content that you upload, post, email, transmit or otherwise make available for inclusion on the Site. This information is also made available via your member profile.
(b) Profile information:
EduGuide.sg allows other users to browse your first name, family name, country, gender, date joined, work status, school name, topics of interest and products. In addition, the additional profile information that you choose to provide and choose to make public is viewable by both users and members.
(c) Customised Content:
We may use information collected to improve the Content of our Site and to customise your experience on the Site.
(d) Communications
EduGuide.sg will communicate with you through emails and notices on the website. We may also send you customised newsletters and / or promotional information unless you opt out of receiving such information.
(e) Publicly Accessible Areas
EduGuide.sg will allow third parties access to all data that is already publicly available through EduGuide.sg website.
Information Sharing and Disclosure
(a) Sharing information with third parties:
EduGuide.sg is an online service dedicated to help parents. Information about our users is an integral part of our business. The information you choose to provide on this site is used to help you describe yourself to other users. We neither rent nor sell your personally identifiable information to any third parties for marketing purposes. We only share your personal information to carry out your instructions and to provide specific services.
(b) Business Transfers:
In some cases, we may choose to buy or sell assets. In these types of transactions user information is typically one of the business assets that is transferred. Moreover, if EduGuide.sg, or substantially all of its assets, were acquired, user information would be one of the assets that will be transferred.
(c) Protection of EduGuide.sg and Others:
We may release personal information when we believe in good faith that the release is necessary to comply with that law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of EduGuide.sg, our employees, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.
(d) Automatic or aggregated information
We may provide aggregated or automatic information data about the usage of our Services to third-parties for such purposes as we deem, in our sole discretion, to be appropriate. We may therefore segment our users by their personal information, including but not limited to, age, gender, location, school, work status, topics of interest, products, support groups and parenting stage.
(e) Combined Services
EduGuide.sg may partner with online or other Services to give you the combined results of both Services. In this case, your personally identifiable information will be passed from EduGuide.sg to the partner to offer you the combined Services.
(f) With Your Consent
Except as set forth above, you will be notified when your personal information may be shared with third parties or used for a purpose incompatible with the purpose(s) for which it was originally collected as outlined in this privacy policy, and you will be able to prevent the sharing of this information by opting out.
Is Information About Me Secure?
Your EduGuide.sg account information is protected by a password for your privacy and security. You need to work to protect against unauthorised access to your password and to your computer by logging off once you have finished using a shared computer.
Only employees who need personal information to perform a specific job (for example, a customer service representative) are granted access to it. All of our employees are kept up to date on our privacy and security practices.
What Choices Do I Have?
(a) As stated previously, you can always opt not to disclose information, but then you may be unable to use certain features on our website.
(b) You can access your personal information at member’s profile page, where you can correct, amend, or delete information that is inaccurate. You are able to edit, add or update your information and newsletter preferences in your profile section anytime. When you update information, however, we often maintain a copy of the unrevised information in our records.
Conditions of Use
If you decide to visit EduGuide.sg website, your visit and any possible dispute over privacy is subject to this Privacy Policy and our Terms of Use, including limitations on damages, arbitration of disputes, and application of Singapore laws.
We may amend this policy from time to time. You agree that your continued use of our Services after such amendment will constitute your acceptance of and agreement to be bound by the modified policy.
Questions or Comments
If you have any questions or comments about this privacy policy, please email us at admin@crimsonearth.com or contact us at:
Crimson Earth Pte Ltd
14 Robinson Road #13-00
Far East Finance Building
Singapore 048545 Tel 6858 5052
(Attn: Privacy Policy Issues)